A new poll finds the president’s favorability among the demographic has fallen nearly 20 points since taking office.
President Donald Trump’s favorability among Hispanic adults has fallen dramatically since his inauguration in January, according to a new Associated Press-NORC Center for Public Affairs Research poll conducted earlier this month.
The October poll, which surveyed 1,289 adults, found that 25 percent of Hispanic adults have a “somewhat” or “very” favorable view of the president, down from 44 percent when the poll was conducted prior to Trump taking office.
The percentage of Hispanic adults who now believe the country is going in the wrong direction has ticked up from 63 percent in March to 73 percent in October.
In 2024, Trump made inroads with the Hispanic population, receiving about 43 percent of the demographic’s support in 2024, up from 35 percent in 2020, according to AP VoteCast. Hispanics are beginning to disapprove of the president’s handling of two issues that helped propel him to victory last year: the economy and immigration. And their views of his overall job as president have also slipped.
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Trump’s popularity slips among Hispanic adults
A new poll finds the president’s favorability among the demographic has fallen nearly 20 points since taking office.
President Donald Trump speaks to reporters on October 19, 2025 aboard Air Force One.
President Donald Trump speaks to reporters on October 19, 2025 aboard Air Force One. | Alex Wong/Getty Images
By Ben Johansen
10/25/2025 12:07 PM EDT
President Donald Trump’s favorability among Hispanic adults has fallen dramatically since his inauguration in January, according to a new Associated Press-NORC Center for Public Affairs Research poll conducted earlier this month.
The October poll, which surveyed 1,289 adults, found that 25 percent of Hispanic adults have a “somewhat” or “very” favorable view of the president, down from 44 percent when the poll was conducted prior to Trump taking office.
The percentage of Hispanic adults who now believe the country is going in the wrong direction has ticked up from 63 percent in March to 73 percent in October.
In 2024, Trump made inroads with the Hispanic population, receiving about 43 percent of the demographic’s support in 2024, up from 35 percent in 2020, according to AP VoteCast. Hispanics are beginning to disapprove of the president’s handling of two issues that helped propel him to victory last year: the economy and immigration. And their views of his overall job as president have also slipped.
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In March, 41 percent of Hispanic adults approved of Trump’s presidential performance, but now that has fallen to 27 percent.
The shift in popularity is even being felt among Hispanic Republicans, a key coalition to his base. In this latest poll, 65 percent of Hispanic Republicans said they have a “very” or “somewhat” favorable view of the president — down significantly from a September 2024 AP-NORC poll that showed 83 percent viewed him at least “somewhat” favorably.
The AP-NORC poll of 1,289 adults was conducted Oct. 9-13. The margin of error for adults overall is plus or minus 3.8 percentage points, and for Hispanic adults overall is plus or minus 6.9 percentage points.